Meet Jim.

Jim Burnside is a strength and conditioning coach, mental health advocate, speaker, and podcaster working at the intersection of elite performance and wellbeing. He supports international athletes, Olympic hopefuls, and high-performing leaders to develop the physical resilience, mental clarity, and consistency required to perform at the highest level.

His work has been featured in major publications including The New York Times and The Athletic, and he has delivered talks and workshops across professional sport, including English Football League clubs and academies, as well as schools and leading wellness brands.

Having faced his own battles with mental health and sobriety, Jim brings a rare authenticity and perspective to his work. Today he combines world-class physical preparation with honest conversations around mental wellbeing, helping athletes and leaders build stronger bodies, steadier minds, and the resilience to perform when it matters most.

Work with Jim
Work with Jim
A soccer team posing for a photo inside a stadium with the field and stands in the background, with the stands spelling out 'KØBENHAVN'.
A group of young athletes in red and black sportswear listening to a man in a blue jacket giving a presentation in a conference room. The room has a large screen displaying a slide titled 'A LOT MORE ON YOU' and a wall mural of a sports stadium.
Group of athletes and staff sitting in a circle on a wooden deck outside a modern building, engaged in discussion.